Wendy’s opens first restaurants in Romania


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Wendy’s, one of the most famous fast food chains in the USA, announced its entry into the Romanian market after signing a franchising agreement with a European company. Wendy’s will also enter the fast food market in Ireland.

“These franchisees plan to support Wendy’s expansion goals to develop hundreds of restaurants across Europe over the next decade, beginning in 2025. The Company is also actively recruiting well-established franchisee candidates in European markets to help expand its restaurant footprint across the continent. Wendy’s is looking for franchisees with strong operations experience, local development expertise, and a proven track record of growing brands at an accelerated pace”, reads a company’s announcement.

E.J. Wunch, President, International for The Wendy’s Company said, “We are continuing our journey to become a brand of increased global significance, and Europe is a high-priority, strategic growth market to expand Wendy’s presence internationally. To accelerate our momentum, we are focused on building relationships with franchisees who share our ambition to grow and scale Wendy’s restaurant footprint across the continent.”

Michael Clarke, Managing Director for Wendy’s Europe said, “It’s an exciting time to be with the Wendy’s team in Europe. Brand fans and customers continue to ask us, “Where is Wendy’s opening next?” We are ready to answer the demand by bringing more Wendy’s to more people – putting our fresh, high-quality and delicious food into the hands of European consumers where they live, work and play.”

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