Amid the COVID-19 pandemic, Western Union has announced today a 50 percent fee reduction for front-line responders and essential workers sending money globally via any of the company’s digital channels for the next two weeks. “The promotion is a small tribute by the company to these customers for their endless commitment to their local communities and dedication to maintain the infrastructure and resources necessary to keep local economies afloat,” says a WU press release.
More than 65 percent of global citizens working and living across the world occupy roles as first responders or in essential service industries, according to Western Union’s business intelligence. These global citizens indexed high in such roles across major countries: 63 percent in the U.S.; 67 percent in the U.K; 68 percent in France; 70 percent in Germany; 62 percent in Australia; 58 percent in the UAE and 71 percent in Saudi Arabia.
“When the world stopped, our first responders and essential workers kept going,” said Western Union President and CEO Hikmet Ersek. “They have continued to show up, day after day, to make it possible for our communities and economies to carry on.”
“Many of the world’s frontline or essential workers are global citizens who regularly send money to loved ones back home. At Western Union, our inspiration comes from our customers who trust us with their hard-earned money. We want to acknowledge their dedication to keeping remittances moving to the communities and economies around the world that depend on them the most and support them as they continue promoting the health and safety of the communities around them.”
The fee reduction, valid with transfer code THANKS2020, applies to any transaction initiated in the majority of Western Union’s digital-enabled countries at westernunion.com or via the Western Union app, and received anywhere Western Union’s Global Network reaches: via bank account or wallet payout in more than 100 countries, as well as retail Agent locations in 200 countries and territories. The fee reduction will run from now until May 20, 2020 and is available to first responders representing medical, police, and fire department professionals as well as essential workers across food, transport, utility, and other essential industries, including manufacturing and construction.
The top remittance recipient countries from Romania in 2018 were Spain, Moldova, Italy, France and Hungary, according to the World Bank. “We are grateful to this community of global citizens, for contributing here in Romania while also supporting and sustaining their families back home,” said Elke Lueck, Head of Network, Central Europe, Western Union.
Last month, Western Union announced the expansion of its digital money transfer services, the fastest-growing part of its business in 2019, to more than 75 countries. The end-to-end coverage ensures that these safe, convenient digital services are available to millions of the world’s most active money movers, especially during COVID-19. The company also last month announced, “Digital Location”, a phone-based concierge service meant to help customers complete digital transactions from the safety of their homes as well as home-delivery of remittance funds in some markets.