Which are the most powerful Romanian brands this year?


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Arctic, a long-time home appliance local producer and mineral water company Borsec top the ranking of the most powerful Romanian brands in 2023.

At the same time, such recent brands as Tazz, Laptaria cu Caimac and 5toGo are the leaders in the category of brands younger than ten years, according to a recent survey.

eMAG holds the second spot in the latest ranking of most powerful Romanian brands, Napolact comes third. Other top companies are Aqua Carpatica, Bucovina, Pate Bucegi, FAN Courier, Dorna, Dacia and Gerovital.

This year as a first, the list of the strongest Romanian brands embraced a new category dedicated to brands younger than ten years, which also includes Freshful, LaDoiPasi, Untold, Spartan, Neversea, Artesana and Mototol.

“The respondents declared that in 2023 they bought just as many Romanian brands/products as last year (46 percent), or even more in the last year (28 percent). We are therefore witnessing a greater demand for Romanian brands than in the past, as 39 percent estimate that next year they will buy more Romanian goods and services,” the authors of the survey said.

The BrandRO survey measures the strength of Romanian brands from the perspective of customer trust and affection, without taking into account financial and commercial indices.

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