Generation Z grew with state-of-the-art technology and imposes the new trends in the digital field. It is connected 24/7 to digital platforms like Facebook, Instagram, YouTube, WhatsApp, online channels that represent the main way of interacting and communicating for young people in this age group.
According to a Google research, 65% of people aged 18-24 watch videos online for more than 3 hours per day, 40% spend more than 3 hours per day on social networking, and 38% spend at least 3 hours per day on texting. Moreover, 88% of them make purchases online, which determines a growing interest among companies to understand the factors that matter in the buying decisions.
Not surprisingly, influencers have an increasingly important role in the communication process among the young generation.
Romanian influencers, micro-influencers, social media professionals and digital content creators meet at Connections, powered by Telekom, on Monday, November 12th, 2018, to share in an informal framework, at Universul Palace, Bucharest, ideas, expertise and good practices in the field of communication in the digital era.
“Connections is for Telekom more than just an event. It is an experience through which we want to create sustainable and impact-proof communication bridges alongside the young generation of digital natives. Together with some of the most appreciated professionals in the digital field, we will address in a relaxed setting topics that define this era. We invite participants to play an active role, because we will try together to discuss the best practices in digital communication. I mention this in the context in which influencers have become models of the new generation, and traditional communication is no longer the main means of transmitting information. It is very important to understand properly the role they have and to adapt the communication tools. Through Connections we wish to write an important page in the history of the social media phenomenon“, stated Ruxandra Vodă, Corporate Communication Director, Telekom Romania.
Participants will engage in interactive debates on the role of influencers and ethics in the digital environment, will take their inspiration from stories told by field professionals, will articulate their creative ideas, and will find the answers to the questions that concern them, through free discussions and thematic workshops.
The first edition of Connections will address topics such as:
- Digital tools to position and promote yourself in Social Media;
- How to successfully implement a campaign brief, what are the goals a campaign must have and how to effectively measure its outcomes;
- How to position yourself correctly against fake news and how to analyze with lucidly the information in Social Media;
- Search Engine Optimization (SEO) strategies or how to write for robots, but especially for people;
- Tips and tricks for making great videos;
- How to tell stories through photography.
Some of the speakers of the event are: Victor Kapra, journalist and blogger with more than 20 years of experience, specialized in digital technologies, online marketing and emerging media, Alexandru Negrea, social media consultant and founder of the first intensive social media course in Romania, Vlad Eftenie, teacher at the “Ion Mincu” University of Architecture in Bucharest and photographer whose merits are recognized both in Romania and abroad, Octavian Palade, Event & Content strategist at one of the most important publications dedicated to startups in Romania, passionate about gadgets and IoT technologies, Marian Ionescu (Mariciu), specialist in influencer marketing, with a proven track record in the field of public relations and communications and over 1,000 daily vlogs, without stopping, Adrian Popescu (Cuza) content creator and vlogger, founder of one of the biggest online projects, Noaptea Târziu, which earned already more than 1.5 million subscribers on YouTube, Bogdan Nicolai, journalist, screenwriter, radio presenter and events moderator with more than 12 years of experience in the radio and TV industry in Romania, Andreas Elsner, Chief Commercial Officer Residential Marketing & National Sales, Telekom Romania and Ruxandra Vodă, Corporate Communications Director, Telekom Romania.
Participation in the event is free of charge, within the limit of the available places, and registration can be made on the website www.connectionsevent.ro.