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Doucerain, new CEO Automobile Dacia: It’s really important to keep the company’s DNA

Dacia has sold more cars than Alfa Romeo, Mitsubishi or Porsche in the UK. New model is teased

During January – April 2018, Dacia sold 9,101 vehicles on the British market, down 5.23 percent from the same period in 2017, when the Romanian car brand registered 9,603 units. However, the value is higher than that of brands like Alfa Romeo (1,885 units), Mitsubishi (7,168 units), Porsche (5,720 units) or smart (2,562 units), according to the latest data from the Society of Motor Manufacturers and Traders (SMMT).

UK car sales rose more than 10 percent last month compared to April 2017, mainly due to vehicle excise duty (VED) changes that came into force last year, but the motor market is still in decline, according to new figures.

SMMT showed 167,911 new units were registered in April, an annual increase of 10.4 percent.

Demand for petrol cars grew in April, up 38.5 percent, while diesel registrations fell -24.9 percent.

Registrations of plug-in and hybrid electric cars rose 49.3 percent, albeit from a low base. AFVs still account for just 5.6 percent of the market. Year to date registrations are down -8.8 percent to 886,400 units.

Meanwhile, Dacia is preparing for a new revolution. Future models of Sandero 3 and Logan 3, expected in 2020, will use the CMF-B technical platform that Renault Clio 5 will also feature. But with significant changes.

Dacia is celebrating its 50th anniversary in 2018, and besides reminiscing about its humble beginnings, plus the Group Renault takeover from 1999, a new model is now being teased, as carscoops.com shows. The vehicle remains under wrap, and sits next to the second generation Duster in the Romanian automaker’s roadmap, with absolutely no details accompanying it.

Nevertheless, it could be a “more refined” and “a bit more expensive” version of the Duster, which was already confirmed for the Russian market by Renault. It will debut at the end of August, during the Moscow Motor Show, and will use the Dacia platform.

Renault is also interested in launching yet another version of the Duster in certain Asian markets at the end of next year. Unofficially baptized the ‘Duster 2.5’, it will keep the bodywork of the second-gen, but will be underpinned by the same platform as the Clio V. In turn, the architecture will be eventually adopted by Dacia’s future family of cars.

About Anca Bernovici