Home / BUSINESS / Dacia shows its 10 years of success at 2015 Geneva Motor Show. Renault’s SUV Kadjar, officially launched

Dacia shows its 10 years of success at 2015 Geneva Motor Show. Renault’s SUV Kadjar, officially launched

Dacia has continued to flourish at a sustained pace, right from the launch of Logan, 10 years ago in Europe and the Mediterranean basin, being now one of the Renault group’s sturdiest pillars.

In this context, Dacia is celebrating its 10th anniversary with a special edition of all the models in its range (apart from Dokker Van), which were revealed in the 2015 Geneva Motor Show on Tuesday.

“This simple and generous limited edition reflects the image of the brand, with its exclusive Cosmos Blue finish, some distinctive styling features, the new connected Media- Nav Evolution navigation system and a Serenity pack. And Dacia Duster is now available in a 4WD TCe 125 version, extending the 4×4 offer alongside the 1.6 16v 105hp and the dCi 110hp versions. (depending on the country),” a press release informs.

10 years ago, just a few days before the Paris Motor Show opened, Renault officially announced the launch of the Dacia brand in France in June 2005. The first model in the new era of Dacia was called Logan. This three-box saloon was intended to be simple, modern and reliable. With an entry price of just EUR 7,500, it offered unrivaled value and comfort for money and heralded a genuine revolution in the automotive industry.

A total of 3.1 million Dacia vehicles have been sold in Europe and the Mediterranean basin since Logan was launched in 2005. In 2014, the brand sold more than 500,000 vehicles in the same year for the first time.

In Europe, Dacia achieved the strongest growth on the automotive market for the second year in succession, cornering a 2.5 percent market share (+0.4 point). Dacia sold 511,362 vehicles in 2014. Sandero and Duster accounted for two thirds of sales, with more than 160,000 units each, followed by Logan, with almost 100,000 units.

On Tuesday also Renault Kadjar has been officially revealed at the Geneva motor show, before it goes on sale in Europe in early summer.

SUV

The Kadjar shares many components with the Nissan Qashqai, thanks to the Renault-Nissan Alliance, and it will be taking on much the same market as that model, as well as the likes of the Mazda CX-5, Hyundai ix35 and the Ford Kuga.

The Kadjar shares engines with the Qashqai, including the 1.5-litre and 1.6-litre diesels.

About Anca Bernovici