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Deutsche Telekom brings MagentaONE concept in Romania

Romania is the third country where Deutsche Telekom group launches MagentaONE a new commercial concept which represents the integrated fixed & mobile bundles under one umbrella, after Germany and Slovakia.

„Telekom Romania is an important contributor to the T worldwide family, embracing innovation and technology leadership. We are proud to be among the first countries to deliver the expertise and full abilities of the international group, now, also via MagentaONE comercial concept”, Nikolai Beckers, CEO of Telekom Romania operations stated in a press conference of the launching event on Monday.

According to Telekom representatives, the number of integrated bundles customers already reached 1 million in Germany, being introduced just last September.

The MagentaONE concept means: everything in 1 place for all fixed and mobile communication needs: One Stop Shop, one Call Center, one bill, one MyAccount (including one mobile app); 10 seconds average waiting time in the call centre for residential customers of integrated fixed & mobile services, since May, 2015; entertainment and exclusivities on all screens (TV, tablets, laptops, smartphones).

“ (…) Integrated offers are a proven success on the Romanian market and today we mark a milestone in this regard: 100,000 customers which now become part of MagentaONE world. Also, today, I am pleased to announce that we delivered on our promise to offer the best and fastest service in the call center for residential fixed-mobile customers who are now served, in average, in 10 seconds”, Beckers also said.

MagentaONE comes for families and businesses with a new, enhanced version of the IPTV service, providing the best TV experience on the Romanian market. The new features include TV archive, record and create personal content library, including through cloud recordings, as well as a video on demand on all screens.

New residential customers who opt for integrated bundles can benefit of the newest promotional offer, which includes 6 months free of charge for TV service and free HD package during the same period of contract.

About Anca Bernovici