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Gabriela Beres appointed Puratos Regional Director for Eastern Europe

Gabriela Beres appointed Puratos Regional Director for Eastern Europe

Belgian group Puratos, one of the leading players in ingredients and solutions for bakers, patissiers and chocolatiers, has appointed Gabriela Beres to develop the group’s business in more than 15 markets.

Thus, as of March 2018, Gabriela Beres, 42, is theGabriela Beres new Regional Director Eastern Europe, a press release informs.  She will report to Piet Sanders, Markets Director for Northern & Eastern Europe.

She will take over the responsibility of the Puratos operations in Hungary, Moldova, Ukraine, Serbia, Croatia, Slovenia, and Bosnia-Hercegovina, where Puratos has subsidiaries, and Albania, Kosovo, Georgia, Armenia, Turkmenistan, Tadjikistan and Uzbekistan, where Puratos works via a network of local distributors.

She will continue to  assume the General Manager role for the Romanian subsidiary, which she has successfully held for the last 5 years.

”Since her taking over of  the general manager role, the turnover & profitability of the Romanian business has grown well year on year, amongst others thanks to the investments in a second Innovation centre opened in Cluj Napoca in 2016, refurbishment and extension of the Bucharest one in (2018), improving the distribution network and manufacturing facilities, and investing in training and upscaling the research & development team and technical advisors in order to deliver value added products & services to our partners – both industrial and artisan companies, and retailers,” the release reads.

In her 13 years with Puratos she has also held positions such as Operations Manager and Human Resources Manager.

“I start this new role with the energy to build on the local experience and success, whilst keeping my perspective open to the growth and development opportunities that this region has to offer. I believe there is a lot of passion to improve and challenge ourselves in order to better serve our customers, and thisis what differentiates us as a company and enables us to further grow organically with them”, Gabriela Beres stated.

Gabriela Beres has studied gradated from Law Faculty at Babes-Bolyai University in Cluj-Napoca, and she has completed an executive MBA at ASEBUS.

Puratos Romania has a full range of innovative products and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. It serves its partners via a network of 10 branches and 2 Innovation centres. Founded in 1995 in Bucharest, it has 140 employees and a production unit in Ilfov.

About Anca Bernovici