Kik, one of the most dynamic German fashion brands, opens its first shop in Romania at Prima Shops Oradea, the project developed by Oasis Retail Development & Consulting. Kik will open here a 600 sq. m unit at the end of September.
Prima Shops strip mall opened nearly a year and a half ago in Oradea and reported some 4 million visits ever since. The project is 100% leased. This August, another international fashion retailer, C&A opened a 1,100 sqm store within the project.
“When we plan a project, we take into consideration more than criteria such as location, catchment or access, but also the experience and quality of the product that we are offering to our visitors, as we are focused on sustaining their need for shopping and leisure on the long run,” said Klaus Reisenauer, Partner within Oasis, adding: “We have used the same idea for Prima Shops Oradea, as well as for all the six retail parks owned by us and the 70 projects we have delivered for other investors in the last 15 years. We continue to develop Prima Shops brand in the cities with over 30,000 inhabitants, with a clear target to implement efficient shopping concepts, for both tenants and clients.”
Prima Shops Oradea, with a GLA of 10,000 sq. m, was developed following an investment of over 12 million EUR. The first development under Prima Shops brand was inaugurated back in 2007 and with a constant expansion plan, Oasis operates today six such projects.