Farmec, the most important Romanian cosmetics producer, 100% Romanian brand, announced that the network of the 16 Gerovital brand stores registered a turnover of more than RON 13 million (EUR 2.8 million), just 2 years after its establishment. Since the beginning of 2018, there have been three national inaugurations, with the Gerovital store network reaching 16 units since the opening of the first store in Romania in September 2016. Farmec is the first local cosmetics producer to have its own brand stores network.
“We are very proud to be the first Romanian cosmetics producer that has its own network of brand stores. And we are even happier with the evolution of this network and the positive feedback we receive constantly from our consumers. In September 2016, we opened the first Gerovital store in Bucharest and the excellent results following the inauguration led us to constantly invest in the expanding his network, transforming it into an important strategic direction for the future development of the Farmec business. Since the beginning of this year, we have inaugurated 3 other Gerovital stores in Oradea, Cluj-Napoca and Constanta and we have already moved to the network’s expansion in Bucharest. We’re already planning and working on other inaugurations,” said Mircea Turdean, Farmec General Manager.
In addition to the opening of 3 new stores in 2018 in Oradea, Cluj-Napoca and Constanta, the Cluj producer also extended the Gerovital space in Veranda Mall Bucharest.
The average shopping cart value is over 70 RON, up to 40% percent compared to the first year since the establishment of the Gerovital brand store network.
All the products from the Gerovital and Aslavital brands portfolio can be found in the brand stores. Aslavital products, a unique brand on the local market, available in all Gerovital stores, are being developed by using 100% Romanian pure clay, from Padurea Craiului Mountains