Alexandrion Group, the largest alcoholic beverages producer in Romania, signed an agreement for the acquisition of the Romanian wine portfolio of the Halewood group, one of the leading players on the domestic wine market, a press release informs.
The transaction awaits the approval of the Competition Council and is scheduled to take place in the next three months.
Thus, Alexandrion takes over the wines’ production and distribution, while Halewood remains with the distribution and import of spirits.
“Alexandrion Group will become through this acquisition one of the strongest and most competitive players on the Romanian market. We are a traditional company investing in Romania and paying special attention to the needs and requirements of our clients. We are very selective with the business we are adding to our portfolio and we are confident that this decision will please our clients,” Nawaf Salameh, President and CEO of Alexandrion Group, said.
In February, Alexandrion Group announced the start of the first production of malt distillate, which represents the base of the first malt product in Romania.
So, Alexandrion Group becomes the first Romanian company holding in its portfolio a single malt 100 percent produced in the country. The decision to produce single malt in Romania is a strategical one, in line with the values of the company
In 1987, Halewood International Holdings PLC initiated first contacts with Romania, by importing local wines and ten years later, Halewood’s first Romanian subsidiary was founded. The company is among the top ten wine producers on the local market and second on the wine exports level.
In Romania, Halewood Wines & Spirits owns over 350 hectares of vineyard planted in 2002-2009, in some of the country’s most representative vineyards, including Dealu Mare and Murfatlar.