Romania ranks 45th in the first 100 countries on country brand, on the rise as against last year when it ranked 49th. Romania’s country brand has increased by 27% up to USD 222 billion, reads a study conducted by Brand Finance.
However, Romania is above by such countries as Iran, Columbia, Vietnam or Bangladesh, but it ahead other states like Hungary (ranked 54th), Slovakia (55th), Greece (59th) or Bulgaria (70th).
Worldwide, Brand Finance says that the United States of America has the most valuable country brand, USD 25,900 billion, up by 23% on an annual basis, followed by China (USD 12,800 billion) and Germany (USD 5,100 billion).
The effect of a country’s national image on the brands based there and the economy as a whole is now widely acknowledged. In a global marketplace, it is one of the most important assets of any state, encouraging inward investment, adding value to exports, and attracting tourists and skilled migrants.
The Brand Finance Nation Brands report shows the benefits that a strong nation brand can confer, but also the economic
damage that can be wrought by global events and poor nation brand management.