ibis Styles Bucharest Erbas, Bucharest’s newest hotel, has been officially opened on Wednesday. Located on 27 Căpitan Alexandru Șerbănescu St., in the Romanian capital’s most dynamic business district, positioned in proximity of the Floreasca – Pipera office and commercial hub, close to King Mihai I Park and Herastrau Lake, ibis Styles Bucharest Erbas has 80 design rooms, tailored to fit the expectations of business and leisure guests, a classified restaurant –STEEL, a bar, a conference room and business lounge and a kids’corner.
The hotel also enjoys easy access from Henry Coanda Bucharest International Airport and great connection with the whole city, through the public transportation network, including subway.
The official opening event was marked by a press conference, with Cristian Erbașu, CEO of Construcții Erbașu, investor and owner of the hotel, Emeline Sýkora-Wintrebert, General Manager of Orbis Group for SE Europe and Felicia Dincă, hotel manager attending.
„Our strategic location at the very heart of the business hub in Northern Bucharest places us in a great position to meet the accommodation needs of the corporate segment, however, the friendly personality of ibis Styles brand and excellent connection to the city’s main attractions also qualify us as a leisure and family destination. We are confident that ibis Styles Bucharest Erbas will be warmly received on our capital’s hospitality market and aim to reach occupation ratios over the city’s average, on our first year of operation,” stated Felicia Dincă, General Manager of ibis Styles Bucharest Erbas.
According to the GM, the hotel has 50 double superior rooms, 15 twin rooms, 5 design rooms, 5 family suites among others. Felicia Dinca added that the “construction site” design theme of the hotel is a bold, minimalist one that is also unique, at least in Romania, while there are only 2 or 3 hotels with the same constructions’ theme in the world.
The GM described the new unit as a bold, eclectic one, with funny messages sprinkled across the hotel (in the lobby, in the restaurant/cafe, in the hallways and in the rooms). Some of the examples below.
ibis Styles Bucharest Erbas is operated by Orbis Hotel Group, strategic partner of AccorHotels – world-leading travel & lifestyle group – in Eastern Europe and sole licensor of all AccorHotels brands in the region, in partnership with its local partner and investor, Construcții Erbașu S.A. in the frame of a management agreement.
“The investment in the reopening of the hotel amounted to EUR 4 million. The renovation span over 16 months and involved the entire building, including the electrical system and the installations. Practically, only the structure remained from the old hotel, which has also been reinforced. A tradition of over 20 years, links us to the hotel industry and the hotel we reopened this summer under the ibis Styles brand is an inheritance we proudly take forward. By combining the expertise of our company in construction and installations with the know-how and passion for hospitality of Orbis and AccorHotels, we are convinced that we have brought to the market in Bucharest an innovative product that is equally aimed at business and leisure guests,” commented Cristian Erbașu, CEO of Construcții Erbașu S.A.
Erbasu also revealed the existing ibis Styles Bucharest Erbas hotel will be extended by 40-45 rooms next year, in a separate building that is to be erected on the plot of land behind the hotel. The new adjacent building will also comprise a restaurant and three conference halls.
Overall, he estimated the total investment will pay itself in about 6-7 years.
It is not the only future plan of Erbasu Constructii, the CEO disclosing they have another big project in the pipeline, another hotel integrated in a residential compound of three buildings, and that a new partnership with Orbis Group in this project is highly possible. However, Erbasu refused to give more details, only that it has a three-year completion deadline.
In her turn, Emeline Sýkora-Wintrebert, General Manager of Orbis Group for SE Europe said this is the second ibis Styles opened in Romania, the first one being in Arad, while disclosing the group intends opening two more hotels in our country in the next 2-3 years.
„We see great potential in Romania, which is a key market for Orbis in the SEE region that is why we are dynamically expanding our network of hotels in this country under AccorHotels’ brands. Ibis Styles is a relatively new brand, with two units opened so far and two more in pipeline. Yet, given the brand’s great versatility, we expect to see more hotel openings in the mid-term, especially within the frame of management and franchise contracts,” stated Emeline Sýkora-Wintrebert.
She explained Romania has a big importance in the Orbis Group’s plans, arguing „it is the most dynamic country in the region” in terms of economic growth, as well as the biggest domestic market in the region.
Moreover, Sýkora-Wintrebert says that Bucharest has become more than a business destination in the past years, namely a leisure destination for tourists, and that’s why there is room for more accommodation units for tourists and a special, bold, eclectic hotel like ibis Styles Bucharest will make the difference.
According to her, the hardcore of the ibis Styles Bucharest Erbas hotel is the fresh and funky approach and the happy mood. „ibis Styles Bucharets Erbas is a flagship hotel for us. We are definitely on the good track”, she concluded.
The inspiration. A construction site, pop-art style
The metal pipes hanging over the desk, the pillars with their imitation wooden formwork in the lobby, the shadow of scaffolding on the floor and the minimalist, industrial fixtures, fittings and furnishings in each of the 80 rooms are some of the symbolic and decorative elements which build the hotel’s primary design motif –a construction site, pop-art style.
„Our brief and challenge was to combine two different ideas: on one side, the concept of joy, youth, good humour and creativity and, on the other, the idea of a construction site that has a dynamic, effervescent and active character. Our aim was to trigger positive emotion by focusing on the unexpected beauty of a construction site, from which we inspired the elements that enriched the project through the association of surprising tools and textures. With saturated colours, bold outlines and materials we represented different construction elements, revealing a joyful and trendy world. The brief was unique and exciting and the design found its final shape harmoniously by transposing all the details, interior furniture and finishing’s in what we called <A Pop-Art Construction Site>”, commented Alexandra Cosma, architect at DA-AC studio, the author of the hotel’s interior design concept.
And more funny message areas.