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Intesa Sanpaolo extends its financial education program The Art of Saving to Romania, on World Savings Day

Every year, on October 31, people around the world celebrate the virtues of saving money.


Intesa Sanpaolo, the leader in Italy and among the top banking groups in the euro zone, extends its financial education program The Art of Saving to Romania this year, on the occasion of the World Savings Day, celebrated on October 31 in over 80 countries. The program gathers a series of activities to take place between 24 and 31 October in multiple markets where Intesa Sanpaolo activates, with discussions about saving in as many ways as possible.

In Romania, The Art of Saving kicks-off with a pilot project aimed at children, Kids&Savings. Thus, children will learn, during a workshop, how to value money and to make the most of it through savings. The initiative extends also to Albania, Bosnia and Herzegovina, Croatia, Egypt, Hungary, Russia, Serbia, Slovakia and Slovenia.

The Art of Saving was the brainchild of Turin’s Savings Museum (Museo del Risparmio), the only museum dedicated to savings and held by a bank (Intesa Sanpaolo), a multimedia laboratory designed to educate visitors about finance. This year, participants include the Gallerie d’Italia, the Historical Archive, the Banca dei Territori Division and the Intesa Sanpaolo Group International Subsidiary Banks, allowing for a varied programme of activities in Italy and abroad.

“We consider that banks have the duty to support and spread the financial education among young generation. Children should learn as early as possible that consumption by impulse is unhealthy and a bright future can be built through a rational management of their finance. Learning from childhood the benefits of savings prepares the tomorrow’s responsible adults”, said Marco Capellini, CEO of Intesa Sanpaolo Bank Romania.KidsAndSavings_Logo

The topic of decisions relating to how to allocate consumption over time, and thus to saving, is not a new one. In 1924, World Savings Day was founded in Milan in the historical seat of the Cassa di Risparmio delle Province Lombarde bank during an international conference. Since its first edition in October 1925, the event was announced with a poster created by some of the biggest names in Italian poster design of the early 20th century (Metlicovitz, Dudovich, Mazza, Bianchi, Corbella).

This year, in Italy, The Art of Saving activities run in cities like Turin, Milan, Naples, Vicenza and Rome, and include workshops and free guided tours for children and adults, as well as special events. The full programme of educational activities is available on www.museodelrisparmio.it and www.gallerieditalia.com.

The Intesa Sanpaolo Group’s Chairman, Gian Maria Gros-Pietro, stressed that “today more than ever it is important to celebrate saving again. On one hand, the savers, in their responsible decision to put off consumption, temporarily allow for a value to be accessed by those who can employ it in the production of goods and services in order to generate new wealth for the community. On the other hand, banks must protect the saver by also choosing sound investments in which to put the saved assets. Financial education plays an important role in this process, allowing savers to make informed planning and investment choices.”

Ignacio Jaquotot, Head of the Intesa Sanpaolo Group’s International Subsidiary Banks Division, said that he was “delighted to help spread financial knowledge and a saving culture in the countries in which we operate with our banks belonging to the Intesa Sanpaolo Group, thanks to the many initiatives and educational activities conceived by our Savings Museum, initiatives which pay particular attention to young people through the participation of schools and families”.

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