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Lidl Romania takes unexpected move, removes range of basic foodstuff from stores

Lidl Romania has removed from its offer the eggs from battery hens (the so-called 3 caged type), announcing that it will provide from now on only freerange eggs (which are produced from birds that may be permitted outdoors) or organic eggs (so only types 0=organic, 1= free-range, 2=barn).

The German retailer’s move is based on a national study on how much are Romanians informed about the figures stamped on the eggs sold in Romania. According to the survey, only 25% of the Romanians read the egg marking on a regular basis and only 39% associate the figures with the way the hens have been raised. Most part of the Romanians associate the figures with the shelf life (66%) or with the date when the eggs have been produced (41%).

Only two in ten Romanians actually know that there are four types of eggs.

The study also shows that the most suitable for consumption is the free range categories (1= free-range), 49% and the organic ones (0=organic), 33%. At the same time, half of parents are buying organic eggs for them and their children, while two in ten Romanians are buying them only for their kids.

Overall, the study concludes that 73% of the respondents consider the figures stamped on eggs as important.

The study has been conducted by iSense Solutions.

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