Piraeus Bank will turn into First Bank, following a decision made by the board of directors. The rebranding process will start by the end of 2018 and will continue in the following months. The turning to the new brand will become visible in steps all along the process. The bank’s operations will continue as usual and all contracts between the bank and its clients remain in force and will not be affected by the new brand identity, the bank’s representatives say.
The completion of the transition process to the new brand will be announced by the bank to all its clients.
Dominic Bruynseels, CEO Piraeus Bank Romania said that this is a new beginning, a journey in which innovation, dynamism and team work will lead to a better banking to the clients’ benefit.