This refers to the #BalanceAndIntegrity campaign conducted with influencers on TikTok, which a declassified CSAT document claims “is identical to the Brother for Brother campaign carried out by the Russian Federation in Ukraine,” launched by Russia just before the invasion.
Snoop.ro investigation media outlet has learned that the National Tax Authority Authority (ANAF) recently discovered that “the #BalanceAndIntegrity campaign on TikTok was funded with money from the National Liberal Party (PNL),” according to a confidential source familiar with the results of ANAF’s investigation.
This information was confirmed to Snoop through discussions and correspondence with the company hired by PNL, Kensington Communication, which developed the campaign. The company paid 130 influencers recruited via the FameUp platform but claims that “the version generated by Kensington Communication underwent some modifications that were neither made by our team nor requested by party representatives, to our knowledge.”
Kensington stated that “the hashtag initially chosen by our company was #balanceandseriousness, which was changed on the FameUp platform to #balanceandintegrity without our involvement.”
However, the entire #BalanceAndIntegrity campaign was reportedly designed for Călin Georgescu, according to a declassified CSAT document and an Expert Forum report.
The campaign gathered 2.4 million views, “with influencers describing Călin Georgescu in a copy-paste script without naming him but using characterizations he himself promotes,” Expert Forum stated.
Additionally, a Snoop analysis, based on the brief sent to the newsroom by the company hired by PNL, revealed that the influencers followed the instructions predetermined by PNL. The same platform was used to execute a TikTok campaign for the book authored by PNL’s then-president, Nicolae Ciucă.
DONATE: Support our work
In an ever changing and challenging world, the media is constantly struggling to resist. Romania Journal makes no exception. We’ve been informing you, our readers, for almost 10 years, as extensively as we can, but, as we reject any state funding and private advertising is scarce, we need your help to keep on going.So, if you enjoy our work, you can contribute to endorse the Romania Journal team. Any amount is welcome, no strings attached. Choose to join with one of the following options:
Donate with PayPal
Donate by Bank Wire
Black Zonure SRLUniCredit Bank. Swift: BACXROBU
RON: RO84 BACX 0000 0022 3589 1000
EURO: RO57 BACX 0000 0022 3589 1001
USD: RO30 BACX 0000 0022 3589 1002