Ursus Breweries launches Asahi Super Dry, the No. 1 Japanense beer in the world and Japan’s most popular beer, in Romania.
According to a press release, Asahi Super Dry is the first product of the Asahi Breweries Europe portfolio launched on the domestic market under the license that complements the Ursus Breweries’ super premium brands portfolio.
”Known as Karakuchi in Japanese, the fine and refreshing Super Dry taste is certainly the distinguishing feature of the Asahi Super Dry brand on the Romanian market. (…) We are delighted to be launching Asahi Super Dry in Romania in the super premium segment, where consumers are looking for new and sophisticated tastes. We believe that this completely new type of beer, which also contains a unique ingredient – rice, will fully satisfy their curiosity and needs,” Cristina Gherman, Global Brands Director Ursus Breweries, stated.
Asahi Super Dry is a non-pasteurized blonde beer with a complex flavor made from the finest ingredients. The beer is produced through a manufacturing process that involves innovative technologies specifically designed to ensure Super Dry taste. Through the micro-filtration and extended maturation process, freshness of pure Karakuchi taste is achieved. Also, the high level of fermentation improves freshness and contributes to a fresh and refreshing taste, complemented by a consistent foam.
Super Dry’s quality and taste has made Asahi Super Dry gold medalist at numerous international competitions – the World Beer Cup in 2014 (also known as the Beer Olympics) and the Brussels Beer Challenge in 2015.
The new beer is available in modern trade chains and in various locations across the country, in an exclusive package of 330 ml refillable glass.
Ursus Breweries is the largest beer producer in Romania and since 31 March 2017 it is part of the Asahi Breweries Europe Group. Asahi Group Holdings is a global business with operations in over 100 countries around the world in areas such as beer, alcoholic beverages, soft drinks and food.