Only three Romanians in 1,000 expressed interest in the Great Union topic in one month, while only one in 2,000 is interested in the centennial celebration this year, according to a study conducted by „Fugașin & Partenerii” released on Wednesday.
So, the authors of the study say that in the first three months of this year Romanians have been more interested in the Indian movies and the Orthodox Calendar than in the Centennial.
According to Google Trends, the most searched topics were TV Exatlon, Australian Open and the Orthodox Calendar, followed by Simona Halep.
If it comes only to the Centennial, not to the Great Union in general, the Romanians’ curiosity is related to the historical significance, and not necessarily to the actions or the events held in Romania to celebrate the centennial or to the significance of this event for Romania in 2018.
The Google searches related to centennial include the following questions “when did the Great Union take place”, “how many years a centennial has” or “where did the Union in Alba Iulia take place”.
The Romanians living in Moldavia are more interested in celebrating the anniversary, while those from Transylvania are more interested in the historical characters. Moreover, the Romanians resonate more with the historical non-political characters, like Samoila Marza, “the Union photographer”.
The average online searches about the “Great Union” or the Centennial and the Union photographer altogether have been about 37,560/per month in the past year.
30,530 Romanians are interested in the Great Union and other related topics on a monthly basis, while only 5,820 are interested in the Centennial per month on average. Among those 5,800, 1,320 have been interested in this topic only to get information for their school homework (essays or paper dues).
Reported to those 11 million Romanians connected to Internet, the study reveals that, if 3 in 1,000 Romanians are interested in the Great Union topic on a monthly basis, only 0.6 in 1,000 are interested in the Centennial (so, 5 times less).
Also, judging by the puerile questions among the Google searches, like “how many years a centennial has” or “where did the Union in Alba Iulia take place”, the study concludes that our nationals are not quite familiar with the significance of the celebration. Overall, 1 in 8 Romanians who searched information on the Internet doesn’t know the significance of this great historical event.
Yet, the authors of the study say that the lack of interest for the Union topic is only apparent, as more and more private initiatives show that the topic has potential, including a marketing one.
“Private companies should not waste the occasion of being associated with this topic, particularly if the strategy allows them to associate in joint initiatives that provide a long term exposure in new media. Romanians consider these patriotic initiatives reluctantly, they also are sick of them,” says Florian Fugaşin, the founder of the communication audit company that conducted the study.