Black Friday shopping event this year has reported a 30 percent increase as against 2017, the Online Stores Association informed. Over 5,000 online shops had Black Friday discounts.
Most of the sales have been registered on home products, small household appliances, personal care and fashion items, TVs, phones, tyre tracks, toys.
Over 70% of the shoppers have chosen for delivery by courier, while 30% preferred the showrooms or the post offices. Almost 35% of the shoppers have paid by bank card, a rise as against last year when one third of the orders have been paid by card.
Over 74% Romanians have viewed and bought the products from their mobile devices. 26% of the orders on Black Friday have been made from the countryside, also a growing percentage compared to 2017.
„E-commerce is for everybody. We would also like inhabitants in the countryside and small towns, as well as people from disadvantaged areas to benefit of the online commerce, meaning a wide range of products, and better prices and services. According to our data, Monday, November 19 over 50% of the orders had been delivered or in progress. The average cost of an order ranged from RON 800 to RON 1,600,” said Florinel Chiș, executive manager of the Romanian Online Stores Association and Chief Technology Advisor within EMOTA (European eCommerce and Omni-Channel Trade Association).