Vitapur Home, a brand developed in Slovenia which manufactures and sells products for premium homes, sports or travelling, enters the local market by opening a 120 square meter store within the Mega Mall in Bucharest, owned by the South-Africa based NEPI Rockcastle company.
Vitapur currently has a network of approximately 90 stores in shopping centers and galleries in Slovenia, Croatia, Montenegro, Serbia, Bosnia and Herzegovina and Austria, with the first local store to be inaugurated in August this year, near the Carrefour hypermarket in Mega Mall.
Besides Vitapur, the company’s eponym brand, there are other brands in the retailer’s portfolio: Vitapur Family, Hitex (for 25 years on the market), Rosmarino, Scandinavia, 4kiddo and Svilanit (with 80 years of experience on the market), with some of products already sold in major supermarket and hypermarket networks.
“We are excited to develop a national network of brand stores in Romania and we chose to open the first Vitapur center in Mega Mall Bucharest. (…) The strategic plan includes the opening of at least 19 Vitapur stores in the next 3 years in Romania. With a modern design and a welcoming atmosphere, the new multi-brand Vitapur shop awaits visitors with a wide range of premium products, specialist advice and a variety of special offers prepared all year round, “ said Andrej Podgoršek, Managing Director Ad Vita Group.
Cushman & Wakefield Echinox real estate consulting company intermediated the lease of the Vitapur space in Mega Mall and is the exclusive representative of Vitapur in Romania. The company plans to expand firstly in Bucharest, then in other major Romanian cities, with the company’s stores ranging between 120 and 190 square meters.
“The local retail market continues to be attractive to both international and regional retailers, due to size and growth. Vitapur is a brand created from the passion for comfort and quality, and I am convinced that it will be a real success on the Romanian market,” Dana Radoveneanu, Senior Consultant, Retail Agency, C&W Echinox stated.