70pc of Romanians will celebrate ‘Dragobete’, more than one third will spend RON 50-100 for presents


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Seven out of 10 Romanians will celebrate the traditional ‘Dragobete’ on February 24 and more than one third will spend 5-10% of their revenues for the presents to the loved one, a recent survey reveals.

Dragobete is a traditional Romanian holiday celebrated on February 24, considered to be the Romanian counterpart of Saint Valentine`s Day (Valentine`s Day). It celebrates love, but also nature that is coming back to life.

February 24 is also known as of Cap de primavară (Beginning of Spring), Santion de primavara (Saint John of the Spring), Ioan Dragobete (John the Dragobete) or Logodnicul Pasarilor (Fiancé of Birds).

The legend says that Dragobete was the son of Baba Dochia (Old Lady Dochia), which stands for the main character in the pagan myth related to spring arrival and the end of the cold, inclement winter.

According to the survey, stuffed toys top the preferences, although 30% of the interviewees say to not want such a present, a survey conducted by Provident on 1,344 persons reveals. About 35% of Romanians will spend RON 50-100 for presents, whereas 25% aim at RON 101-200. About 8% of the respondents said they would spend more than RON 300.

7% of interviewees said they are ready to spend more than 20% of the income for presents to the loved one.

38% say they will stay at home, 25% will go out for dinner and 6% to the cinema. More than 31% say they do not celebrate ‘Dragobete’ at all, or they have celebrated Valentine’s Day.

41% will buy presents from the malls, about one third will order online and 18% will buy from the supermarkets. On the other hand, 37% pay by card.

6% of the respondents say they will go on a trip with the loved person on this occasion.

The survey was conducted online, in February 2018, on a sample of 1,344 respondents countrywide, of which 62.5% women and 37.5% men, 42% college graduates, 36% high school graduates and 18% master graduates.

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