PM Florin Cîțu has announced on Thursday the launch of a new communication campaign for vaccination with a new personal, emotional approach. “Vaccination doesn’t mean only statistics and figures, but a good chance for everyone to get back to normality. Every Romanian should think what he/she misses to have the live before the pandemic,” said PM Citu, who will also promote on his Facebook page a video clip where he describes what he misses the most.
Overall there will be 11 radio, TV and online spots to be aired for 6 months.
“This campaign has the same topic that we’ve previously communicated: Together we defeat the pandemic! The underlying thrust of the campaign is the question: What does the vaccine contain? And we don’t mean here the chemical composition of the vaccine, but what it means to us and how it helps us get back to normality”, the premier explained.
Citu said that that this campaign had been done with no costs from the Government, but with the support of UNICEF.
The Romanian Cabinet has not paid either for the creation nor for the broadcast, for it is a public information campaign. Citu has also thanked Google for promoting the spot online.
At the same time, the prime minister has challenged his colleagues from the government and from the ruling coalition to say what they have missed the most during the pandemic.
“I miss attending a concert, traveling without restrictions. If you also want these things, get vaccinated. I also joined the campaign. I challenged my colleagues from the government, from the ruling coalition to tell us what the vaccine contains for them. Each minister will post a video clip on his/her Facebook page”, the premier pointed out.
In a spot released on his Facebook page, PM Citu says that for him the vaccine contains normality and that what he misses the most is to drink his coffee next to his friends indoors.
The campaign was launched amid a declining trend of vaccination in Romania. 4,208,724 people have been vaccinated in Romania since December 27, 2020 until May 26, 2021, considering that the Government had set a target of 5 million people vaccinated by June 1.