Romanians at the Beginning of Summer: More Relaxed and Less Angry
Social relations are in the first place as far as Romanians’ motivations are concerned and they register higher values than the average for January – April did, most likely against the background of the relaxation of the restrictions imposed by the pandemic; Romanians feel the need to spend more time with their loved ones and to go out. Social relations define 35% of Romanians, especially when we talk about modern families with children who position themselves in the quadrant of unity and harmony, “Romania TODAY” barometer shows.
The relaxation of restrictions is also responsible for the increase in Romanians’ motivations regarding the desire for personal development, which records the highest values this year (9%), an increase of 5%, after maintaining the same level all throughout the current year.
Romanians Save Money in Order to Enjoy Their Vacations
Those who want to recharge their batteries and those who travel with their family, invest more and more in vacations and travel during the summer (5% increase since May). At the same time, Romanians saved almost 10% less than they did in June.
These behaviors can be explained by the fact that it is the vacation period and also the desire to escape everyday life, to have fun and relax after a year of pandemic.
The Level of Anger of Romanians Records the Lowest Percentage This Year
Going on vacation during a pandemic is not an impossible task, despite the many travel restrictions still being applyed in many countries. Certainly, 2021 will not be the year of holidays too far from home, but this does not mean that Romanians cannot enjoy the summer.
In this sense, the decrease of the level of anger is associated with the increase of the level of relaxation and tranquility, but also the level of motivation and joy. In June and July these emotions record the highest values this year (the level of relaxation has a 20% increase). The level of fatigue, however, remains on the same level as the rest of the year.
“Romanians TODAY” is a barometer developed by Reveal Marketing Research on a monthly basis and shows current issues related to Romanians, but also their evolution over time.