For 7 in 10 Romanians, beer is part of the match experience

Beer is closely associated with football in the perception of Romanians, is the conclusion of a market research conducted by Reveal Marketing Research, at the request of the Center for Beer Studies. Thus, 70% of Romanians consider this drink to be part of the football experience, and 65% of frequent beer consumers say that it contributes to the atmosphere of the match.

According to the respondents, beer encourages interaction and good mood, whether it is international football matches or local confrontations watched in the company of friends. Among the respondents who consider beer to be part of the football experience, this is true to a greater extent for men (76%) and young people between 18-25 years old (79%). At the same time, the majority of women (66%) consider beer to be part of the football experience. In terms of the types of beer preferred by football fans, Lager beer dominates (55%), followed by flavored beer (36%), non-alcoholic beer (33%) and craft beer (30%).

“From the analysis of the types of beer that Romanians choose when watching a football match, a balanced share between alcoholic and non-alcoholic varieties emerges, especially among women, who prefer the latter. The study confirms, once again, the growing tendency among Romanians to choose non-alcoholic beer, an increasingly popular option, including in moments associated with sports. Regardless of whether they are watching a football match or about to get behind the wheel, more and more consumers are making conscious choices, in accordance with the values ​​of responsibility and safety,” said Alin Popescu, Secretary General, Center for Beer Studies.

According to the research, 72% of respondents say they watch football matches, with the most mentioned competitions being the UEFA Champions League (65%) and the World/European Football Championship (62%). In third place, tied, are the UEFA Europa League and the Romanian Cup, each with 53%. In terms of gender distribution, 86% of Romanian men watch football matches, compared to 57% of Romanian women. Over half of respondents watch football matches weekly (64%), especially men and young people under 25.

“For Romanians, beer is not just a drink, but a central element of the ritual of watching a match – a symbol of socialization, relaxation and shared joy. This natural association between beer and football reflects an important cultural dimension: the habit of experiencing sport in community, of celebrating it together and of turning each match into an opportunity to connect. Regardless of the chosen venue, beer creates a friendly and relaxed atmosphere around each starting and ending whistle of a match,” said Marius Luican, General Manager of Reveal Marketing Research. Regarding the place of purchase of beer to watch a football match, the first places are supermarkets (89%), convenience stores (40%), bars or terraces (14%) and online (9%).