Romanian men shop online more than women


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Most Romanians (66 percent) who shop online are men and only 34 percent women, while in Hungary and Bulgaria women are more than men, according to a study quoted by Agerpres.

The online shoppers in Bulgaria are 58 percent women and 42 percent men and those in Hungary are 51 percent women and 49 percent men.

Regarding the Romanians’ buying habits, the study conducted in early 2015 depicts six profiles of online buyers: Experts (29 percent) – those who know the system best, Discount searchers (18 percent), Checkers (16 percent), Beginners (13 percent), Occasional buyers (12 percent) and Adventurers (12 percent). Before making a purchase, most choose as main source of information the sites for price comparison, followed by the online stores from where they buy products directly.

The study about Romania was conducted on a sample of 900 people, the one in Bulgaria on 700 people, and the one in Hungary on 2,000 people.

The results show significant differences with respect to products purchased online. Romanians buy mostly electronics – computer components, mobile phones, tablets and electronic products such as TVs, game consoles, e-book readers. Bulgarians buy almost in equal proportions electronics and clothing, and Hungarians acquire a wider range of products – electronics, books, clothing and home appliances.


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