Study: 80% of Romanians feel safer due to RO-ALERT notifications

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A recent study by Reveal Marketing Research aimed to examine Romanians’ opinions on the RO-ALERT system and evaluate its impact on their sense of personal safety and emotional responses to the alerts.

According to the latest study by Reveal Marketing Research, 80% of Romanians who receive RO-ALERT notifications believe they play a significant role in improving personal safety. The study also found that 92% of Romanians have RO-ALERT notifications enabled, with a higher percentage among parents (95% compared to 87% for those without children).

The most common alerts received include those related to extreme weather (81%), natural disasters such as floods or earthquakes (49%), dangerous animals (41%), and fires (32%).

When receiving RO-ALERT messages, Romanians most frequently experience emotions like heightened attention (40%), caution (34%), and fear (33%).

A more detailed analysis shows that individuals aged 45-55 (44%) and those over 55 (50%) tend to feel more attentive upon receiving RO-ALERT notifications, while younger people aged 18-34 display a higher level of fear (38%) compared to the overall average. Caution is more prevalent among parents (38%) compared to those without children (26%).

Additionally, young adults aged 18-24 are the most affected by anxiety after receiving such alerts (24% compared to 16% of the total sample).

When it comes to how Romanians react to RO-ALERT messages, 48% say they are very attentive and follow the instructions, a behavior more common among those over 35. Meanwhile, 43% prefer to filter the messages based on importance, a tendency more frequent among younger people aged 18-34, and 9% usually choose to ignore them.

“The data from the study indicate that Romanians trust the utility of the RO-ALERT system, reflecting an increased awareness of risks in emergency situations and contributing to improved preparedness and prevention behaviors. It is also noteworthy that young Romanians exhibit greater emotional sensitivity in the face of uncertainty, associating RO-ALERT messages more with feelings of fear and anxiety,” mentions Marius Luican, CEO of Reveal Marketing Research.

Romanians would appreciate more customizable options in the RO-ALERT system to reduce discomfort from sound notifications and increase the relevance of the information they receive.

The top improvements desired include the ability to adjust the volume and tone of alerts (40%), a ‘Visual Only’ option without sound (27%), and the removal of alerts for situations considered ‘less urgent’ (23%).

Women (45%) and high-income earners (45%) are more likely to prefer adjusting the volume and tone, while men are more inclined toward the ‘Visual Only’ option (40% vs. 24% of women).

Additionally, those over 55 are more interested in selecting the types of alerts they receive (28% vs. 16% overall).

Young people aged 18-24 (22%) and parents (19% vs. 13% of non-parents) show greater interest than the general population (15%) in setting time intervals for alerts, such as blocking notifications at night.

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