Uber gets involved in ‘Brancusi is mine’ campaign

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Until September 16, Uber invites all users in Bucharest to visit ‘Wisdom of the Earth’ sculpture and, thus, to contribute to the ‘Brancusi is mine’ fundraising campaign. The campaign aims to raise EUR 6 million that would allow the Romanian state to buy Constantin Brancusi’s masterpiece.

Thus, according to a press release, for a month, Uber will donate the equivalent of 50 percent of each trip taken by users who go to admire the sculpture, on display at National Bank of Romania (BNR) Museum.

“The project of purchasing ‘Wisdom of the Earth’ by Constantin Brancusi has strong symbolic significances and aligns this initiative assumed by the Romanian Government and the Ministry of Culture to a global dynamic. Internationally, we hear more and more about participative economy. The fact that we have this going on in Romania, at such a level, shows that we are a society which is beginning to mature and act in line with the trends in Western Europe and overseas. The processes of buying public goods through a collective investment of individuals are redefining community responsibility and participation, and Romania needs this at this point. In order to purchase ‘Wisdom of the Earth’, as artist Mircea Cantor put it, we must have «the boldness of not being meek» and donate,” Corina Şuteu, Minister of Culture said.

Moreover, Uber invites the entire community of riders and partner drivers donate EUR 2 by sending an SMS to 8833, with the text: “Brancusi e al meu”.

“«Brancusi is mine» is much more than a fundraising campaign, it’s an opportunity for us to show that we are a community sharing the same values. We are over 100,000 riders and partner driver on the Uber platform – 100,000 possible donations which, only together, can make a difference,” Nicoleta Schroeder, General Manager, Uber Romania said.

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