Florentino Delure Brand enters Romanian market with over half a million euros investment

Luxury Italian brand Florentino Delure, founded by Serghei Grigor and renowned designer Gian Paolo, has officially entered the Romanian market following a substantial investment exceeding half a million euros.

Florentino Delure represents the epitome of Italian luxury, dedicated to those who prioritize elegance and refinement in their personal style. This innovative concept store offers a range of ready-to-wear articles, made-to-measure and bespoke tailoring services, as well as Goodyear-welted footwear crafted from the finest materials sourced from Italy and the United Kingdom, for both men and women. Rooted in the philosophy of Italian sartorial culture embodied by the motto “Grandezza Sartoriale,” Florentino Delure transforms each suit into a timeless masterpiece.

Presently, the brand has established its presence in Romania, Moldova, and Italy, with plans to expand further by opening at least two more locations in Romania and Italy, followed by an expansion into Western countries such as the United Kingdom, France, and Switzerland.

Located within a historic villa at the heart of Bucharest, on Cpt. Av. Gheorghe Demetriade 14 Street, the full-time team consists of 5 dedicated individuals with well-defined roles and responsibilities across various departments. Additionally, the brand extends its reach through an efficient collaboration system with the production team in Naples and a team of 10 professional designers in Milan.

On a local scale, Florentino Delure aims to fill a significant gap in the Romanian fashion industry by offering the BESPOKE service, where articles are meticulously crafted to measure by expert tailors from the heart of Italy, Naples. Over the next 12 months, the brand’s team will gradually implement the first phase of its global marketing strategy, focusing on Brand Awareness and Celebrity Marketing to strengthen its position as a leader in Bespoke services and premium clothing collections within the Romanian market. The Bespoke service will be officially launched in Romania on October 12th, with a launch ceremony attended by friends of the brand, including the renowned tailor Gian Paolo from Naples. This event will be followed by a three-day trunk show from October 13th to 15th, where Italian master tailors will provide one-on-one consultations to those interested in Bespoke clothing. Participation in the trunk show requires advance booking.