Ride like Barbie with Uber Pink 

Uber has announced a unique experience for Barbie fans in Bucharest, in partnership with Vertical Entertainment, the Barbie film’s distribution company in Romania: Uber Pink. On the day of the international premiere, July 21st, people will have the opportunity to step into Barbie’s Land and ride in a vintage pink Buick Invicta, reminiscent of the iconic Barbie aesthetics.

Uber Pink will operate for free on the picturesque Kiseleff Boulevard, starting from the Kiseleff roundabout and following a carefully curated round route that showcases the beauty of Bucharest.

From 12:00 pm to 9:00 pm on July 21st, people will have the chance to be part of a unique experience, riding in a pink vintage convertible.

The number of trips will be limited according to on site demand of the service, while rides will take approximately 20 minutes. To enjoy this unique experience, it is necessary to go to the venue and be assisted by on-site coordinators.

The pick-up point will be beautifully decorated in pink, and as people embark on their Uber Pink ride, they will be treated to a range of surprises, including a pink carpet and photo wall, where they can capture memories of their experience.

”We are thrilled to partner with Vertical Entertainment to bring a unique experience for people in Bucharest. Uber Pink offers a chance to be part of Barbie’s Land, even if just for a ride. We’re always looking for new ways to add a little Uber magic to people’s rides, so we are more than happy to bring Uber Pink in Bucharest”, says Ana-Maria Borlovan, Head of Driver Operations at Uber, for the Central & Eastern Europe region.

Warner Bros. Pictures presents “Barbie“, a production signed by Heyday Films, LuckyChap Entertainment and Mattel. The film will be distributed by Vertical Entertainment in cinemas in Romania starting on July 21, 2023.  From Oscar-nominated writer/director Greta Gerwig (“Little Women,” “Lady Bird”) comes “Barbie,” starring Oscar-nominees Margot Robbie (“Bombshell,” “I, Tonya”) and Ryan Gosling (“La La Land,” “Half Nelson”) as Barbie and Ken.