STEFANEL returns to Romania

New concept store in Bucharest.

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STEFANEL, the famous fashion retailer with a tradition of over 60 years, is preparing to be part of the Romanian fashion landscape again through UNIC BRANDS, bringing a fresh and innovative store concept. The store that will open on Saturday, October 14, in Băneasa Shopping City, on the ground floor, will occupy an area of ​​100 square meters and will offer refined clothing collections that retain their traditional essence, combining Italian design with the tradition and refinement that have established the brand Stefanel globally.

The opening of the new STEFANEL store will be marked by a special event that will take place on October 14, starting at 10:00. Customers will be greeted with yellow roses and balloons in the brand’s signature colors of red and black.

Softness, femininity, elegance – this is the essence of the STEFANEL Fall/Winter 2023 collection. From basic garments to timeless creations, the brand offers garments suitable for any woman’s wardrobe, regardless of taste. The style is aimed at the woman who is always elegant, even when she chooses to wear jeans.

We are extremely happy to announce the re-entry of STEFANEL in Romania through the opening of a new Unique Brands store concept. This moment marks an important stage in our development and reflects our commitment to bring iconic and innovative brands to the Romanian market. With unmistakable quality and refinement of the STEFANEL brand, we are convinced that this new shopping experience will win the hearts of Romanians”, specified the representatives of Unique Brands.

Stefanel was present on the Romanian market since 1991, but in 2021 announced its exit.

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