Tommy Hilfiger Unveils K-Pop Superstar Jisoo as Ambassador in Fall 2024 Campaign

Bringing the style icon to New York City, the campaign captures the vibrancy and energy of the brand’s hometown through the eyes of the global superstar.

Tommy Hilfiger welcomes globally renowned musician and actor JISOO to the Tommy Family for the brand’s Fall 2024 campaign. Embracing the vibrancy and bustle of New York, the campaign follows JISOO on an open-top bus past the city’s iconic sights, capturing her individual personality with a uniquely Tommy twist.

Known for her musical talent, feminine style and serene charm, the partnership fuses JISOO’s powerful cultural presence with TOMMY HILFIGER’s DNA. On her whistle-stop tour of New York City, JISOO wore modernized prep classics from the Fall ‘24 collection including a camel wool coat, Breton-striped cardigan and denim skirt.

“Partnering with Tommy Hilfiger is a dream come true,” said JISOO. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity – that resonates deeply with who I am.”

“JISOO is an undeniable force in the world of K-Pop,” said Tommy Hilfiger. “Her confidence, serenity, and powerful presence truly set her apart, showcasing a style that is uniquely her own. She is the ideal ambassador for our new collection of prep classics, and I am thrilled to welcome her into our Tommy family.”

One of the most well-known stars of the 21st century, JISOO debuted with K-Pop supergroup BLACKPINK, before forging a remarkable career as a singer and actor. Driven by talent, kindness and inner strength, JISOO has walked her own path, weaving her soft-spoken confidence into the larger-than-life energy of global stardom. JISOO attended the TOMMY HILFIGER Spring ’25 show at NYFW and continues to broaden her influence with a role in the upcoming 2025 K-Drama Newtopia.