UNTOLD’s Christmas Tree, the Most Bid Christmas Tree at the Christmas Tree Festival
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“METAMORPHOSIS,” the tree created by the UNTOLD team, was the most bid Christmas tree at the largest charity event of the year, the Christmas Tree Festival, organized by Save the Children Romania. UNTOLD participated for the third time in this event.
Edy Chereji, co-founder Untold Universe: “For UNTOLD, it has become a tradition to support the ‘Save the Children’ organization during Christmas, and it seems to have become a tradition to have the most coveted and highest-bid Christmas tree for the second consecutive year.”
At the gala held at the National Museum of Art of Romania, an event organized by Save the Children Romania, the tree created by the UNTOLD festival’s creative team was auctioned for the record sum of 140,000 euros by one of the main partners of the festival, Kaufland Romania, and the largest pharmacy chain in Romania, Catena.
Anna-Katharina Scheidereiter, CSR Manager Kaufland Romania: “After many years of supporting numerous civic projects of our partners at UNTOLD, we are delighted to fight together for access to education for vulnerable children. For the second consecutive year, the UNTOLD tree will be exhibited in the gallery of our store on Barbu Văcărescu to continue the mission of the Save the Children Romania organization. Involvement makes the difference!”
Considered the charity event of the year, the Christmas Tree Festival, now in its 23rd edition, presented unique concepts, with each exhibited creation telling a story.
At the gala, 22 trees designed and donated by renowned designers and artists from Romania were exhibited. These trees were auctioned, with amounts ranging from 10,000 to 140,000 euros, by companies that took on the role of major players in social responsibility. They joined the mission to make education a real right for all children. The event raised over 1 million euros.
Gabriela Alexandrescu, Executive President Save the Children Romania: “Beyond the tremendous success of this edition of the Christmas Tree Festival, the most important resource, which can then lay the foundation for real social reforms, is solidarity with the most vulnerable children who need support to go to school. We are truly privileged because we have managed to set in motion this mechanism of generosity, to which UNTOLD has contributed for three years with great dedication and formidable creativity. This has made the unique tree created by UNTOLD the leader of the charity auction for the second consecutive year. We are grateful and hope to continue working together for the cause of children whose education is crucial for the well-being of the entire society. Goodness indeed has the quality of transforming us all for the better.”
The story of the Metamorphosis tree
The creative team of the UNTOLD festival has designed the tree for the largest charity event of the year, the Christmas Tree Festival, organized by Save the Children Romania, also in 2023. The story of the ‘Metamorphosis’ tree is one full of sensitivity, warmth, and emotion. Every year, Christmas seems to turn a magical mirror towards each of us, and the true magic lies in the fact that this mirror seems to connect us with those around us.
The UNTOLD tree, ‘Metamorphosis,’ tells the story of the rebirth of these connections between people, protected, as if by magic, by the wing of a Phoenix. A return to ourselves, to new beginnings, to balance, a reminder that these connections ignite the spirit of Christmas. It is a special gift that opens the door to a wonderful journey.
The money raised in the auction will go to children at risk due to poverty and will support the education of vulnerable children, for whom the magic of Christmas is just a wish.
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