Vanilla Days opens the doors to its new store on Calea Moșilor – A statement of confidence, comfort, and refinement

Vanilla Days, the Romanian brand that transforms desire into confident and assured steps, announces the opening of its second physical store in Bucharest. The new location, situated at 23 Calea Moșilor, is part of the creative hub Nord 23 and offers a complete experience: carefully curated displays, personalized consultation, and an atmosphere that celebrates femininity.

This opening is a natural step in Vanilla Days’ journey, following the success of the showroom at the factory on 238 Calea Vitan. The investment of approximately €25,000 reflects the brand’s commitment to staying close to its community and providing not just footwear, but an authentic and memorable experience.

The Glamour Collection Premiere
To mark the occasion, Vanilla Days also launched the Glamour Collection, a line of products crafted from premium materials never before used in the brand’s history. Featuring a classic yet timeless design, the collection is designed for the woman who values effortless elegance and uncompromising quality.

“The story of Vanilla Days started with a simple wish: to create comfortable shoes that give women confidence with every step. From that dream, and with a lot of work and dedication, we’ve built a brand that now finds its place in more and more wardrobes. Last year, we took a major step – we moved our factory to 238 Calea Vitan and inaugurated our own showroom, in a space that truly reflects our brand values. The investment exceeded €80,000 and marked a new beginning for us. And 2025 has continued in the same spirit of growth: we acquired two new production machines and invested in a revolutionary insole material that makes Vanilla Days shoes even more comfortable. The new store is more than just a shopping space – it’s an extension of the Vanilla Days soul. We wanted a place where our customers feel seen, heard, and pampered. It’s our way of saying: we’re here for you, for your bold step, just as every step we take is made with responsibility and care, keeping in mind the women who choose comfort without giving up attitude.”, declares Ioana Cristodoru, founder of the brand.

About Vanilla Days

Vanilla Days is a brand dedicated to women who appreciate discreet elegance, comfort, and refinement in every detail. Each piece is thoughtfully crafted from carefully selected materials, providing a pleasant wearing experience and long-lasting durability. The shoe lasts are ergonomically designed to perfectly combine delicate aesthetics with real comfort, regardless of the time of day.

The brand’s values are rooted in quality, femininity, authenticity, and respect for the customer. Vanilla Days believes in the beauty of well-made things, in conscious choices, and in the power of a detail that can transform your mood. Vanilla Days is not just about style, but about how you feel when you choose to put yourself first.

More details at www.vanilladays.ro.