The world’s first lipstick for men available in Romania, too
Distinctive Lifestyles Romania, the exclusive distributor of MMUK MAN male cosmetics brand, has brought the world’s first lipstick for men to Romania, “in an effort to cater for the needs of Romanian men looking for a product that can complete their grooming routine and enhance their facial features,” reads a press release.
The lipstick is now available in Romania through MMUK MAN’s exclusive distributor, Distinctive Lifestyles and can be ordered online.
Available in twelve shades, MMUK’s Liquid Velvet Matte Lipstick has been designed to look completely natural and shimmer-free. Its features include a long-lasting formula that’s very easy to apply.
“Modern men are trying every trick in the book to help put their best face forward and are becoming much more open to trying new cosmetic products,” MMUK MAN Group President Alex Dalley said.
“Wearing lipstick is just a natural evolution of modern day male grooming. Whilst a decade ago, a facial moisturiser and wash would have made an acceptable grooming routine, nowadays, it’s not unusual for guys to have the likes of eye cream, concealer, foundation and even beard filler at their disposal. It’s incredibly exciting for the industry that the first male lipstick has now launched,” said Corina Ilie, Co-founder and Managing Partner of Distinctive Lifestyles.
Specifically created to allow men to correct their appearance and give them the tools necessary to feel confident, MMUK MAN range includes products that cover redness, blemishes, spots, shape and tame facial hair, hydrate the skin, reverse the sings of ageing and enhance natural facial features, such as shape and natural eye colour.