Gen Z

Contrary to popular belief, Generation Z youngsters are more future-oriented than previous generations, have a strong sense of responsibility and are focused on self-investment, according to the Deloitte study “How does European Generation…

A survey conducted by a tech travel platform in May this year encompassed the European’s travel preferences, sharing what tells apart Romanian Millennials and Gen Z, when it comes to traveling. What are their reasons for traveling?…

Understanding how investor behavior changes over time is crucial, as it provides insights into potential shifts in the markets. It is estimated that over the next twenty years, approximately 72 trillion dollars in assets will be transferred…

The office has become increasingly important in the professional development of employees, and the relationship with managers is increasingly important in the decision to work more days from the office. More than 84% of Gen Z employees…

The cost of living remains the main concern for young Romanians (43% of Millennials and 29% of Gen Zs), but the share is slightly down compared to last year (when 44% of Millennials and 33% of Gen Zs ranked this factor first), according to…

9 out of 10 Romanians buy at least one item from the fashion category every month, and 15% of buyers return the products, according to the MKOR study. The results of the study reveal the current trends in the consumption behavior of…

20% of millennials, freelancers, or low-income workers believe job security has decreased in 2023, according to the MKOR Employee Sentiment 2024 study. The study looked at the comparative analysis between the years 2022 and 2023,…

Online experiences are increasingly capturing consumers’ attention, especially younger generations, according to the Deloitte Digital Media Trends 2023 report. Half of Generation Z and Millennials believe that online experiences are…

Generation Z candidates are becoming more active in the job market, and employers are increasingly feeling their impact on the current work model. Year after year, the young people of Generation Z represent an increasing percentage of the…

Romanians make more than 32 million visits to the mall every month, according to the latest data collected by Brand Management, operating on the Romanian indoor communication market. Of these, almost 30% are in Bucharest. "Going to the…