generation Z

City Grill Group, the largest Romanian-owned restaurant group in the hospitality market, has analyzed industry changes and how consumer preferences have evolved in recent years. The latest study* highlights the trends shaping the HoReCa…

Social media platforms are radically transforming the way young people choose what to read. The BookTok phenomenon, which dominates TikTok with viral literary recommendations, has redefined bestsellers in recent years, and data from Libris,…

The Bucharest International School of Management (BISM) and ECHO School organized an event today dedicated to the future of the labor market, addressing emerging trends, the impact of technology and artificial intelligence, and Generation…

Despite the changes ushered in by remote working and the hybrid model in recent years, the office continues to be the preferred workspace for most young employees. It provides an environment where they can work efficiently, collaboratively,…

Asked what types of homes they want to purchase in the next two years, 47% of respondents mentioned that they are interested in three-room properties, 41% are oriented towards two-room homes, 19% would purchase four-room homes, while only…

Salary, opportunities for professional growth and the possibility to work remotely are the most important employment criteria of Generation Z. 70% believe that the correct salary for their level of experience is between 3,000 and 7,000 lei.…

The financial situation is at the forefront of the attention of Generation Z, being considered more important than the satisfaction of personal fulfillment in the family or even health, as it emerges from the study designed and coordinated…

According to the data provided by MKOR Consulting through the Black Friday Shopping in 2022 study, 6 out of 10 Romanians intend to buy at least one product or service on this occasion. Fashion items are first on the list of Generation Z…

A team of psychologists from the Therapeutic Tent presents the first results of the social analysis probing to what extent parental messages (received in childhood) affect adult Romanians. Thus, according to the observations of the team…

Over a third (36%) of Generation Z postpones the intention to open a business - this is one of the conclusions that emerge from the third edition of the "Insights PulseZ" study. The study captures in a snapshot the overall picture of the…