GfK study

The Romanian consumer goods market recorded a 13 percent increase in the first quarter of this year, compared to the same period last year, according to Gfk study. The largest increase is recorded on the personal care products segment…

Romanians are among the most selective consumers in terms of nutrition, over 55 percent of them being careful when reading labels about the content of the products they eat or drink, GfK report shows. Thus, over half of them rate “low…

For the first quarter of this year, GfK Consumer Confidence Barometer reveals that Romanians’ confidence in the future reaches the highest quotas since the debut of the crisis. The economic measures started last year continued in the…

Last year, Romania was on the 33 rd place out of 42 European countries ranking in terms of purchasing power, GfK “Purchasing Power Europe 2016” study reveals. Thus, Romania posted a growth of 12 percent compared with 2015, with an…

Romanian tourists booking their trips online are usually searching for offers of air-travel tickets, city break packages, hotel accommodation and touristic consultancy by call center or live chat, reads a study by GfK Romania. The less…

Romanian consumers' economic outlook is still decreasing. Recent GfK study shows that although the national economy grew considerably last year, Romanians’ prospects fell in December 2015 to 10.6 points, after a year earlier, the indicator…

The positive evolution of wages and lower inflation rate, compared to the previous year, led to increased purchasing power. These trends have a noticeable impact in business also, according to GfK Pulse research study which analyzes the…

Over 45 percent of Bucharest residents takes malls as favorite places to buy clothes and footwear, according to a GfK study on a sample of 1,000 people aged over 15. In big cities, less than 30 percent of shoppers frequently visits malls to…