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In recent years, the retail landscape has undergone a seismic shift towards the digital segment, with the COVID-19 pandemic serving as a catalyst for this transformation. Romanian retailers, like their counterparts across Europe, found…

Online stores lose the chance to increase their income by up to 30% monthly, and in over 70% of cases online advertising budgets are incorrectly allocated, in the absence of a precise analysis of products performance, shows an analysis…