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Rural Romania – Rural consumers’ profile: 46pc own a car, 63pc have smartphones, 70pc have a bank account

A general profile of rural consumers, conducted by consulting firm Nielsen, reveals that they are 41 years old on average, 68% are employed, 73% are married, they go shopping three times a week, 46% own a car, 63 % have ...

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Nielsen: Romania, among European countries with the highest increase in consumer confidence this year

Romania’s consumer confidence index continued to rise in the second quarter this year as its economy improves, says the market insight firm Nielsen. Thus, Consumer Confidence Index score for Romania increased by 15 points to 101 in the April – ...

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Romanians trust bio food, prefer cooked meals

Romanians trust bio food, but they also consider it more expensive, while they feel safer eating cooked meals, as they know the ingredients, Global Health & Wellness Nielsen study shows. Romanians also pledge to buy more fruits and vegetables, water, ...

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