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Tag Archives: rebranding

Brico Depôt Romania starts rebranding Praktiker stores

Brico Depôt Romania, part of  Kingfisher plc home improvement retailer is starting the rebranding of the portfolio of Praktiker stores in Brico Depôt. With Praktiker acquisition, the Kingfisher group is consolidating its position on the local market, ranking second in ...

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Piraeus Bank will rebrand as First Bank

Piraeus Bank will turn into First Bank, following a decision made by the board of directors. The rebranding process will start by the end of 2018 and will continue in the following months. The turning to the new brand will ...

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Lactalis will no longer use the LaDorna butter brand for nine years

A Competition Council reports reveals that French dairy giant Lactalis will have to sell LaDorna butter brand to a third-party for nine years, economica.net informs The obligation comes as a result of the takeover of Covalact, which improperly consolidates its ...

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ZebraPay becomes SelfPay, investing EUR 350,000 in rebranding

Romanian software company ZebraPay becomes SelfPay, following a rebranding process which involved an investment of EUR 350,000, a press releas informs. According to Adrian Badea, CEO SelfPay, through the new identity, SelfPay is positioned as an important player in the ...

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Ford Trucks’ largest HQ in Europe officially opens in Romania

Ford Truck chose Romania to establish its largest headquarters in Europe, which was officialy launched on Tuesday, Lisa King – Deputy General Director Ford Otosan, Ahmet Kinay – Assistant General Manager Ford Trucks, and Emrah Duman – International Markets Director ...

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Telekom Romania – increasing income, but smaller customer base in Q4 of 2016

Telekom Romania Communications posts show stable revenues for full year 2016, with smaller EBITDA, but positive performance on integrated fixed-mobile bundles segment, TV and wholesale. Thus, according to key performance indicators in fourth quarter 2016, ended December 31, 2016, as ...

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Second Mercure hotel in Romania to be opened soon this year

After the Royal Hotel in Bucharest was put on sell unsuccessfully for EUR 17 million five years ago, the owners have found another solution. Thus, the hotel located in Unirii Square, in central Bucharest, will be the second unit in ...

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ERGO Insurance Group acquires Credit Europe Asigurari. ASF approves transaction

ERGO Insurance group has acquired Credit Europe Asigurari (CEA), the transaction was completed after receiving the final approval from the Financial Supervisory Authority (ASF) on July 19, 2016, but the parties agreed that the purchase price is not to be ...

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Polish Agito’s rebranding in eMAG.pl, ready for this fall

Polish e-shop Agito.pl rebranding, belonging to South-African group Naspers, in eMAG, the largest online retailer in Romania, will happen this fall, Romanian businessman Iulian Stanciu, who owns about a quarter of the Dante International shares, the company that bought Agito ...

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German hotel chain enters Romanian market

One of the highest rated hotels in Mamaia resort, which operated in the past eight years under Golden Tulip franchise, has changed its name to Zenith-Top Country Line-Conference & Spa Hotel after when, in January, became affiliated to German Top ...

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