shopping

Despite technology transforming consumers’ retail experience, allowing them to seamlessly shop between online, social media, in-app and in-game, 32% of consumers still crave the personal service that only in-store shopping can provide,…

Romanians spent €36 billion in large retail chains, an amount 11% higher compared with 2022, out of which the FMCG spending accounted for €22.5 billion euros (more than 60% share), according to the Romania Retail Snapshot 2024 performed by…

9 out of 10 Romanians buy at least one item from the fashion category every month, and 15% of buyers return the products, according to the MKOR study. The results of the study reveal the current trends in the consumption behavior of…

Social media is one of the most talked about topics in recent years, as it has grown to the point of impacting every single aspect of our lives. Long gone are the days of social media working as just a place to chat and share pictures of…

Planning for an upcoming business event can be an exhilarating yet daunting task. From ensuring you have all your presentation materials to picking the perfect outfit, there’s a multitude of elements worth considering. However, one of the…

The latest study carried out by Reveal Marketing Research aimed to identify the attitudes and perceptions of Romanians regarding the proposal of small traders to close supermarkets and hypermarkets on weekends. The survey found that 90% of…

2023 brought significant changes in the behaviour of Romanian consumers regarding the purchase of products from abroad. In contrast to the previous period, when the shopping options of Romanians focused mainly on online stores or markets in…

Online commerce is gaining momentum in Romania both at the urban and rural levels, according to the data of the National Institute of Statistics (INS) published in the report "Population access to information and communication technology in…

With the final stretches of the holiday shopping season coming up, a survey conducted by Klarna, the AI-powered global payments network and shopping destination, showcases how much Romanians will be spending this Christmas and what are…

As the holiday season approaches, a comprehensive survey conducted by Klarna, the AI-powered global payments network and shopping destination, unveils the shopping habits of Romanians, shedding light on what gifts are chosen, how they're…