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The Internet Giants, back in Bucharest for the ICEEfest 2016

Great speakers are coming to unveil the latest news on the Internet backstage at ICEEfest due on June 9-10.

The largest regional festival dedicated to the Internet and its major impact on communication, business and day-to-day life is turning 5 years at the 2016 edition, announcing an extremely intense and interesting agenda.

The world giants category will be represented by high-sounding names such as Google, Facebook, Instagram, LinkedIn, Yahoo and Tumblr, while the big music, urban transport or travel companies, like Shazam, Maker Studios, Tripadvisor or Uber, will also be in Bucharest.

The online content and mass media area will by analysed by CNN, Euronews, BBC, Eurosport, Discovery Channel, Vice, Le Monde, Corri

ere della Sera, RTL, Dogan or Ringier, while the communication creativity will be brought up by authors of sime of the most viral digital campaign: The Zoo (Google), R/GA, DDB, BBH Live, Lola MullenLove, Catapult, Palladium, 4 Wise Monkeys, etc.

eCommerce and online sales marketing will be assessed by experts from Google, Facebook, House of Kaizen, uSwitch, Verve, Hotjar and so on. The area dedicated to the virtual reality is joining the event, too.

This year, ICEEfest also launches an important satellite event, ICEEhealth, exclusively dedicated to the impact of Internet and technology on the healthcare field, with companies like Human Ecosystems, Deamjay, Omixy, Mira Rehab, Skin Vision sau Quealth being among the headliners.

Facebook is represented by Rustam Ziganshin, Agency Partner CEE. After over a decade of progressive experience in the media agencies (Starcom and MediaCom, grew from media planner to managing director), Rustam has transitioned to an in-house position at Facebook.

From Instagram Nadine Neubauer, Brand Development Lead (DACH, Nordics, Central / Eastern Europe) comes to Bucharest.Prior to joining Instagram, she was with Facebook for several years consulting clients from the CPG & Retail sector and leading advertisers strategy on Facebook across DACH.

Google will send Marcin Malinowski, Head of Global Partnerships in the Romanian Capital city. He manages Google’s business relations with the largest publishers in the Central and Eastern Europe.

Also from Google, Steffen Ehrhardt will unveil you how the company can help your startup, while Franc Cheetham will give you a hint about the creative minds behind their success.

Yahoo/ Tumblr sends Creative Director Alec McCrindle at ICEEfest. He joined Yahoo in 2003 as Ad Technology Specialist. Then, step by step, promoted as Ad Technology Creative, Head of Interactive Advertising, Head of Creative, Creative Director (UK&GST) and now Creative Director (Yahoo! Studio EMEA).

Shazam sends Richard Harless, Country Manager, Germany. He is responsible for all of Shazam’s commercial activities in the German market, while Uber is represented by Paul Moreno, EMEA Security Engineering Lead, a security engineering generalist with a multitude of experience across several industries and technologies.

Tripadvisor will send at ICCEEfest Martin Verdon-Roe, the global Vice President of Display sales, as well as Thomas Bangert, who is managing the Display Sales Team in Continental Europe (including Russia) and Northern Africa and maximise revenue for all points of sale.

Like every year, over 100 experts in digital, marketing and related fields are expected to lecture at the 2016 edition in front of the festival’s 4,000 attendees. The list of speakers confirmed so far available here.

About Alina Grigoras Butu