British fashion brands, Topshop and Topman, will enter the Romanian market with a brand new store design concept that will launch in Bucharest. The impressive 1,000 square meters of retail space will open in the Bucuresti Mall in March 2019.
The Voici La Mode Group will oversee the British brands’ expansion into Romania as their official franchise partner in the country. Product is at the heart of the Bucharest Topshop Topman store design; simple yet enticing, the architecture allows product to be showcased without being tied to a single aesthetic as seasons and trends evolve. Pop-up style installations, each with a different personality, are positioned in store providing an added experiential focus for customers.
“We are very excited to be adding Topshop and Topman to our existing portfolio and bringing these global fashion brands to Romania for the first time. We have an exciting five year plan in place and can confirm we will be opening a further stores in 2019”, said Artemis Antoniadou, CEO, Voici La Mode Group.
Over 200 stylish, must-have Topshop clothing and accessories will launch in store weekly across mainline, Boutique and denim collections. Topman will comprise carefully-edited seasonal ranges spanning mainline, denim and formal outerwear.
The store will house a dual-branded Personal Shopping suite, providing customers with a luxurious, complimentary shopping experience where fashion experts offer one-on-one bespoke style advice and access to the latest arrivals.
“We are always looking to improve and innovate shopping experiences for customers in store and online and are thrilled to be launching a brand-new store design concept as part of our expansion into Romania. This opening marks the start of an exciting partnership with Voici La Mode”, stated in his turn Paul Price, CEO, Topshop Topman.
The two brands will span one level of over 1,000 square meters within the Bucuresti Mall shopping center. TopShop will have boutique, mainline and denim collections available, while Topman is based on mainline and denim.