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Victoria’s Secret opened the first store in Romania

The sexiest brand in the world has finally arrived in Romania. Victoria’s Secret has opened its doors in the duty free area on the „Henri Coanda” International Airport in Bucharest at the end of this summer, in partnership with Millenium Pro Design.

The first store opened in Romania offers a wide range of underwear collections, as well as the awarded brand perfumes, reunited under the motto „Confidence is the new sexy”, but also other beauty and travel accessories and products.

Loyal to the world concept Victoria’s Secret widespread across those over 1,000 locations worldwide, the shop in Bucharest also bears the brand’s renowned fingerprint: a dark, dramatic design, with glamour accents, completed by the video screenings of the extravagant „Victoria’s Secret Fashion Show”, the most watched fashion show in the world, which is boasting over 800 million viewers and costs of over USD 26.4 million in 2017 only.

The negotiations to bring the brand in Romania have lasted almost one year. With Victoria’s Secret, we continue our expansion strategy by new brands,” said Cristian Negoiță, General Manager Millenium Pro Design.

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