Brain 4 Strategy, First Romanian PR Agency to Sponsor the Davos Communication Summit

A premiere for Romania’s communication industry: Brain 4 Strategy, the PR and strategy agency led by Ana Maria Diceanu, becomes the first Romanian sponsor of the Davos Communication Summit – the most important global event dedicated to strategic communication, organized by the World Communications Forum Association (WCFA), from April 9-11, in Switzerland.

Beyond the supporting role, Ana Maria Diceanu, the agency’s founder, serves on the international jury of the Davos Communications Awards 2025, bringing her expertise in evaluating the most innovative communication strategies. This is the first time the summit will also host the Davos Communications Awards 2025 Ceremony, recognizing excellence in global communication.

“In a world defined by ‘polycrisis’ — where economic, geopolitical, environmental, and reputational shocks collide — communication is no longer just storytelling, and ‘pattern recognition’ is the new meaning of PR, essential for strategic foresight and what Paul Holms defined as ‘the ability to see around the corner’. In the current context, when organizational leaders need clarity, courage, and expertise in managing complex crises more than ever, Davos provides the ideal platform for strategic dialogue. As communication specialists, we have the responsibility to understand these complex and often confusing processes of current social transformation, to recognize the connections between technology, sustainability, and social cohesion, and to facilitate constructive dialogue that leads to sustainable solutions. We are honored to support an event that brings together global leaders and to contribute to the evolution of the communication industry at such an important moment,” said Ana Maria Diceanu, Founder and CEO of Brain 4 Strategy.

The Davos Communication Summit & Awards 2025 brings together business leaders, corporate strategists, government communicators, and top global brands to explore how strategic communication shapes markets, policies, and public trust. This year’s agenda addresses topics of maximum interest such as artificial intelligence-based PR, crisis management in high-risk industries, and the evolution of brand influence.

Referring to the objectives of the Davos Communication Summit 2025 and the importance of partners, Maxim Behar, President of the World Communications Forum Association (WCFA), stated: “The results this year are far above my expectation. We had about 100 participants from 22 countries from 4 continents, among them the legendary PR guru Paul Holmes, a prominent expert on political PR in the UK Lord Evans of Sealand, Mary Beth West and Catherine Blades form the United States and many others. And another surprise – the largest delegation was the Romanian one! The presentations are really perfect and majority of them were aimed mainly to the future developments in the modern word, but not to the past. And this is really a great achievement. It is clear that the topics about AI usage and risks from it will dominate all discussions, but also – reaching real and quick results for our clients is absolutely important part of our job. It was a great pleasure and surprise even to have one of the leading PR agencies in Romania as a sponsor of the most prestigious PR event of the year. Sponsorship is not only about money, they are completely secondary. Sponsorship means means commitment, means belonging to the business and to the cause of the event, and the cause of the Davos Communications Summit is quite clear – networking, exchange of experience, growing and innovations.”

With perspectives offered by industry pioneers and decision-makers, the summit provides a global platform for navigating reputational risks, expanding market presence, and building brands that lead with well-defined purpose and visible impact.