Herbalife Celebrates 15 Years of Offering High-Quality Nutrition in Romania


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Herbalife is celebrating 15 years of helping people to live their best lives in Romania through its wide range of quality nutrition products.

The company, which began in the USA in 1980, today offers over 2,000 science-backed products to consumers in 95 markets, including its Formula 1 meal replacement shakes, protein bars, nutritional supplements, teas, and H24 sports nutrition range. Its products are sold through a network of Herbalife independent distributors who provide one-to-one coaching to their customers, inspiring them to embrace a healthier, more active lifestyle.

Romeo Cazănescu, country director for Herbalife Romania, Moldova, Hungary, and Bulgaria comments: “Fifteen years is a significant milestone in the evolution of any company. Over the years, Herbalife has brought high-quality, science-backed products and valuable nutrition education to the Romanian market.  We’ve encouraged a holistic approach to health and wellness through our distributors while also investing in research and development to introduce innovative products that meet the needs of their customers”.

Within the corporation, Romania was named Country of the Year for growth and sustainability, in recognition of the passion and outstanding involvement of its independent distributors who support, mentor, and bring together the Herbalife community.  Product innovation has also been a priority for the Herbalife team in order to meet local market demands and needs.  This is driven in part by the company’s ongoing research that shows more and more Romanians want to achieve better nutrition and a healthy lifestyle.  According to its latest survey, conducted by OnePoll, Romanians want to exercise more (44%), take better care of themselves (43%), and eat more healthily (42%).

During its 15 years of business in Romania, Herbalife has also established close relationships with its local communities; the company supports local NGOs that help to improve the lives of children who need it the most. Herbalife’s charitable arm the Herbalife Nutrition Foundation has been supporting the Ana and Children association for seven years by providing them with daily meals and nutrition education. This year, the Herbalife Nutrition Foundation donated US$20,000 to the association bringing the total amount donated during the partnership to almost US$200,000.

The company actively supports sports and promotes the importance of physical activity for a healthy and active life. Herbalife Romania is the official nutrition partner of the Romanian National Olympic Rowing Team, the Farul Constanta football team, the multiple national duathlon and triathlon champion Ciprian Bălănescu and the three-time European karate champion and Romania’s only world champion in Olympic Karate, Dorin Alexe – all of whom use the ‘sports certified’ Herbalife 24 sports supplement range.

We’re looking forward to the next 15 years and beyond”, concludes Romeo Cazănescu. “We’re committed more than ever to encouraging a healthy, active lifestyle, with even better products and the support of our enthusiastic Herbalife distributors”.

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