KIKO MILANO HYDRA PRO: The Ideal Hydration Range for All Year Round
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The KIKO MILANO Hydra Pro range is a newly enhanced collection of moisturizing skincare products featuring natural and technological ingredients. This refreshed line brings updated formulas for the classic collection, along with two new products: Hydra Pro Mist and Hydra Pro Serum.
Each product in the updated range contains sustainably sourced Italian rose extract, a renowned ingredient known for its skincare benefits. This is paired with a duo of active ingredients: hyaluronic acid for instant nourishment and hydration, and the Actiglow Complex to support collagen production and enhance skin radiance. The new Hydra Pro Serum also includes the Extraordinary Liposphere Matrix Technology, an innovative biomimetic technology designed to help strengthen the skin barrier.
New Products: Hydra Pro Mist & Hydra Pro Serum
Hydra Pro Mist features a natural moisturizer that refreshes the skin, making it perfect as a makeup base or setting spray. With a hydrating and revitalizing effect, it provides 32.5% hydration after just 15 minutes, ensuring fast hydration with a long-lasting moisturizing effect of up to 48 hours.
Hydra Pro Serum is the standout hero of the range, delivering both immediate hydration (+21.3% after 15 minutes) and long-lasting moisture. Its sensorial texture leaves the skin visibly plump, radiant, and smooth.
These new additions accompany the improved formulas of the classic Hydra Pro range, including Hydra Pro Eyes, Hydra Pro Day, Hydra Pro Glow, and Hydra Pro Matte.
A new campaign for the Hydra Pro range features KIKO MILANO ambassador Emma Roberts, filmed by Mateusz Sitek, directed by Benn Northover, and with behind-the-scenes content by Simone Rigamonti. Speaking about her experience, Emma Roberts shares:
“Filming the Hydra Pro campaign was an amazing experience. I love my skin to look dewy and smooth, and the visuals truly capture that glass-skin effect. It’s safe to say that Hydra Pro is my new go-to for daily hydration.”
The KIKO MILANO Hydra Pro range is available at KIKO stores in ParkLake and Mega Mall.
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