Lensa marks 11 years


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The Romanian optical retailer, Lensa, inaugurates 11 years of activity. In 2023, the company recorded revenues of over 207 million lei, thus recording a 54% increase in turnover compared to 2022.

In its 11th year of existence, Lensa marks the company’s international expansion. In 2023, a record number of units was opened: 47 physical stores, of which 42 in Romania, 4 units in the city of Chisinau, Republic of Moldova and one unit in Sofia, Bulgaria, Lensa becoming the first Romanian optical brand to cross borders the country. At the same time, with a total of 81 stores nationwide, Lensa has become the biggest player on the optical market in Romania.

Lensa has exceeded the number of 2 million for both consultations offered and orders made, serving approximately 1 million customers.

“We are committed to providing the best optical solutions and improving the lives of as many people as possible, and each anniversary marks a new chapter in fulfilling that promise. Now, after 11 years of existence, we are happy to have managed to help more than 2 million Romanians, offering them free optometric consultations. Every pair of glasses purchased and every smile we have brought to the lives of hundreds of thousands of customers is a reason for satisfaction and an impetus to constantly improve. All these achievements are due to the joint effort made day by day by the entire Lensa team, to which I am grateful. We fully enjoy this anniversary and will continue our mission in the years to come,” said Daniel Crăciun, CEO and founder of Lensa.

On the occasion of its 11th anniversary, Lensa also launches the Extra+ program, where customers can enjoy a package of benefits for the first time on the Romanian market that includes additional discounts depending on the value of the order, as well as free optometric consultations. At the same time, between May 8 and July 8, Lensa marks the anniversary with an extensive campaign that includes discounts of up to 90% on thousands of products, a raffle with prizes worth 40,000 Euros, but also other surprises for customers. All these benefits can be discovered both on Lensa.ro and in stores.

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