Step into the Game with OREO and MINECRAFT: THE MOVIE

Lights, camera, action! OREO is teaming up with MINECRAFT: THE MOVIE to celebrate the launch of this thrilling family adventure, hitting the big screen exclusively from April 4.

The world-famous cookie brand* has entered the fantastic world of MINECRAFT: THE MOVIE, a universe full of creativity and the ultimate survival challenge. OREO encourages fans to taste, play, and join the contest for a chance to win incredible prizes through a fun and immersive snacking experience.

As part of this collaboration, OREO is launching four limited-edition cookies, set to delight both sweet-toothed snackers and movie lovers alike.

For an exciting cinematic experience, the cookies feature embossed symbols inspired by MINECRAFT: THE MOVIE, including the iconic Pickaxe, Crystal, Sword, and Creeper.

OREO is also introducing an interactive game mechanic where fans bite their cookie into a square shape and then scan it to unlock access to a thematic AR online experience, where they hunt for hidden elements from MINECRAFT: THE MOVIE.

Win Big with OREO!

Participants have the chance to win one of the campaign’s exciting prizes:

1. A VIP trip for two to the United States;
2. 50 JBL BAR 300 Soundbars;
3. 200 double movie tickets.

How to Play:

1. BITE an OREO into a square shape;
2. SCAN the square cookie at www.oreo.eu and PLAY;
3. WIN instant prizes or enter the grand prize draw!

Ioannis Bampalioutas, Senior Brand Manager at Mondelez International, shared:
“We are thrilled to bring together the magic of MINECRAFT: THE MOVIE and the playful OREO cookie in a collaboration that will delight both moviegoers and cookie lovers, adding a new dimension to their experience. After successful partnerships with Xbox and Batman, this new collaboration is a fantastic opportunity to unite these two universes in a unique and fun way.”

Julie Moore, Senior Vice President of Global Brand Partnerships at Warner Bros. Pictures, added:
“MINECRAFT: THE MOVIE, just like the hugely popular game that inspired it, is about achieving success through creativity. And no cookie has inspired more creative ways to be enjoyed than OREO. The way the classic round shape embraces Minecraft’s famous cube makes this partnership truly unforgettable.”

Fans eager to join the fun can visit www.oreo.eu or join the conversation on @oreoromania.